Starbucks China officially announced on January 16 a collaboration with the Chinese animated classic Havoc in Heaven, launching a transforming cold brew latte and reusable straw merchandise inspired by the Golden Cudgel, set to go on sale on January 19. Once the news broke, loyal fans and IP enthusiasts were highly excited, but after launch, many netizens found that only the straws were available, while the most anticipated Monkey King head-shaped merchandise was nowhere to be found. Stores in Beijing, Liaoning, Guangdong, Shanghai and other places had very little material, prompting some to joke, "No head, what use is this iron stick?" Although the official had stated in advance that except for the launch cities, stock would arrive between the 21st and 25th, the pace of releasing drinks first and merchandise later, teasing appetites, still left many consumers disappointed. This article reviews the entire collaboration event and netizen feedback, and also reminds brands to prepare more thoroughly when planning such activities. [more…]

Starbucks has recently been ramping up its co-branding activities, teasing a limited-edition extendable straw shaped like the Golden Cudgel that plays the Monkey King's voice lines, while also launching a new delivery-exclusive drink, the "Flow Frozen Latte," on its Starbuck Delivery service. This creative coffee, said to be inspired by ginger milk curd, claims that the liquid naturally congeals and separates into layers during delivery, arriving as a latte with distinctly defined layers. However, consumer reviews since its launch have been mixed: some have posted photos showing obvious congealing and layering, describing the texture as similar to double-skin milk or coffee pudding; others question whether the product matches its description, saying what they received was no different from an ordinary latte. Is the "flow frozen" effect real or just a gimmick? And is the new recipe simply an old product with a new name? This article will compile netizens' hands-on feedback to take a look at the true face of this talked-about beverage. [more…]

Paper straws once swept through the food service industry in the name of environmental protection, yet they have been widely criticized for their poor mouthfeel and tendency to degrade in the mouth, and are now gradually exiting the market. Their replacement, PLA straws, are made from plant starch, are fully biodegradable, and withstand temperatures ranging from cold to hot drinks, but they have a short shelf life and relatively high cost. Meanwhile, research teams have developed edible bacterial cellulose-based straws that completely decompose within 60 days when buried in soil. From paper straws to PLA to coconut jelly straws, behind the iteration of eco-friendly straws lies a trade-off among cost, experience, and degradation performance. This article reviews the current state of paper straw production being discontinued, the market prospects for PLA straws, and the research progress on new edible straws, and includes Front Street Coffee's specialty bean news. [more…]

In recent years, with the advancement of plastic restriction policies, plastic straws have gradually exited the food service scene, replaced by paper straws and PLA straws. However, paper straws easily become soggy, and PLA straws are not heat-resistant, greatly diminishing the consumer experience. A team led by Academician Yu Shuhong of the University of Science and Technology of China has taken a different approach, using bacterial cellulose combined with sodium alginate to develop an edible nata de coco straw. Its strength, modulus, and toughness are more than twice those of paper straws, it is thinner, and it can be made in different colors. Buried in soil, it nearly disappears in 45 days and completely degrades in 60 days. Can this new material save the afternoon tea joy of office workers? This article will provide a detailed interpretation. [more…]

When winter arrives, you order a hot coffee and find there's no straw included—some people grumble about it, while others go straight to leaving a bad review. But why do businesses default to not providing straws with hot drinks? Behind this are both safety considerations—hot liquids can easily cause burns, and plastic straws may release harmful substances when exposed to heat—and a tacit consensus gradually formed across the industry. However, not all customers are veteran coffee enthusiasts, and when faced with "needing utensils" only to receive a hot drink without a straw, misunderstandings and dissatisfaction are naturally hard to avoid. This article will break down the causes and consequences of this contradiction, look at how chain brands and independent cafés respond, and consider what mindset we should adopt toward the diverse choices in how coffee is consumed. [more…]

In the coffee industry chain, silver skin is often overlooked as a roasting by-product. However, Japan's Ito En and Tully's Coffee have teamed up to transform this thin protective layer into water-resistant straws. Every 10 grams of coffee beans produces enough silver skin to make two straws, and it does not interfere with the flavor of the drink. In fact, Tully's Coffee had already launched eco-friendly napkins containing silver skin as early as 2012. Although these products are currently limited to some stores in Japan, silver skin-blended paper has already taken an eco-friendly step in reducing pulp usage. This article will guide you through the transformation of coffee silver skin from waste to practical accessories, and revisit coffee grounds recycling cases such as Starbucks' ground coffee straws, exploring the possibility of fully utilizing the entire coffee fruit. [more…]

A Luckin Coffee drink from the Meteorite series ended up with a customer unable to suck up the meteorite toppings at the bottom of the cup because the barista had packed a thin straw. After contacting customer service, the customer actually received a full refund for the order. This handling quickly sparked discussion online: some felt the merchant's service was excellent, while others worried that such a "simple and粗暴" refund approach could set a bad example. Is it thoughtful service or excessive compensation? This small matter of giving the wrong straw reflects the different strategies and potential risks that chain coffee brands face in handling customer complaints. [more…]

Tims' newly launched fruit and vegetable drink "Cranberry Yogurt Smoothie" quickly caught consumers' attention with its unique ring-shaped packaging cup, and many people even placed orders specifically for this oddly shaped cup. However, when customers received the drink, they found that it came with a straight, thick straw, and the combination with the ring-shaped cup made people exclaim, "Is this reasonable?" The smoothie has a thick texture, and the straight straw can hardly reach the bottom inside the ring-shaped bottle, so customers had no choice but to unscrew the cap and drink directly. At the same time, Tims employees also complained that the ring-shaped cup affected service efficiency, as the slushy drink was difficult to pour into the narrow bottle opening. Whether this creative packaging is a bonus or a trouble maker has sparked widespread discussion. [more…]

Since 2024, Starbucks has been charging RM1 for filtered water in Malaysia, and biodegradable straws and reusable straws also require an additional fee. This new environmental policy quickly sparked heated discussion among netizens at home and abroad: some criticized it for shifting the cost of environmental protection onto consumers, while others believed the move could help reduce single-use items. Starbucks employees revealed that stores have long experienced petty freeloading, and the charging measures might ease operational pressure. How to balance environmental protection and consumer interests has become a focus of attention. [more…]

During the Christmas season, Starbucks launched a series of holiday-exclusive products in North America, ranging from co-branded cups to prize-winning mini-games, and even silicone straw covers sold in blind boxes, sparking widespread discussion on social platforms. However, the actual appearance of these blind-box straw covers left many consumers exclaiming that they were "ugly in a fair way," with both their shapes and color schemes becoming focal points of criticism. This article will walk you through the specific mechanics of Starbucks' blind-box marketing campaign, the product design, and genuine feedback from netizens, while also comparing the different approaches of the Front Street Coffee brand when it comes to coffee-related merchandise. [more…]

Tea beverage brand Gu Ming recently launched a regional limited-edition new product, "Freshly Stewed Two Pears," made by stewing six ingredients including white fungus, fragrant pears, and red dates, with a focus on the concept of health and wellness, attracting many consumers to try it. However, what drew more attention than the drink itself was the gaiwan-style takeaway cup paired with the new product. Some customers posted on social media, pointing out that after the brown cup lid was inserted with a white straw, the overall appearance closely resembled a toilet plunger, triggering a large amount of onlookers and ridicule. Some netizens believed that the unreasonable color scheme and design were the main cause of the negative association, while others said that brands such as Nayuki had used similar cup shapes before without producing this impression. In addition, some consumers reported that they were unaware of the straw opening design on the cup lid, which caused inconvenience in use. Around this controversy, this article compiles feedback and discussion from various parties. [more…]

Manner has long been known for its "bring your own cup and get 5 yuan off" policy and for frequently giving away stylish cups. The stainless steel straw cup launched last November sparked controversy because it could only be obtained by purchasing a 75-yuan set meal. After more than half a year, the official announcement on the last day of August revealed an additional silver model, officially launching on September 2, with stock increased to 60,000, and the threshold relaxed to receiving one free with the purchase of two iced coffees through delivery channels. The high aesthetic appeal and low barrier made cup collectors eager, with many people preemptively monitoring mini-programs or delivery platforms for price changes, ready to order promptly and wait for delivery. However, less than 12 hours after the campaign launched, complaints began appearing on social media: after rinsing the new cup with clean water, paint peeled off the outer side of the lid, as if the silver coating had been scratched, instantly blemishing the originally striking new cup. Some netizens checked the packaging information and found that the cup body and straw are made of metal, while the lid is PP polypropylene plastic with an outer coating, which easily peels off when exposed to water or light scraping. [more…]

As Children's Day approaches, major chain beverage brands are rolling out limited-edition campaigns and merchandise, and 1 Dian Dian has also brought back its cute, compact mini cups for a limited time. However, the launch of these mini cups has sparked considerable controversy: customers have found that when purchasing, the system automatically shows two cups, with identical flavors, sweetness levels, and toppings, and no ability to adjust them freely or order just one. Consumers who wanted to mix flavors or share with friends were disappointed, and some customers complained that the stores provide regular long straws, making the experience less than ideal. In response to the feedback, 1 Dian Dian employees also expressed helplessness, as the company has not provided ingredient ratios for the mini cups, leaving them to simply split a medium cup of tea evenly into two cups. If they were to customize orders according to customer requests, it would not only affect service efficiency but could also lead to waste. This article will sort through the focal points of controversy surrounding this mini cup campaign and the statements from all sides. [more…]

ChaPanda recently launched its Global Flavor series, rolling out three hot specialty drinks in one go: Caramel Crunch, Vanilla Cocoa, and Dark Chocolate Cocoa. The wintery vibe in the posters drew many milk tea fans to place orders and give them a try. However, once they got their hands on the drinks, quite a few consumers discovered the takeaway cup was only palm-sized, with the mini-program listing a capacity of 300ml—a stark contrast to the 500ml or even 1-liter milk teas common on the market. In terms of price, the three drinks fell in the 14 to 17 yuan range depending on platform discounts, which some users considered poor value—too little for too much. On top of that, the thick, long straws supplied by the stores stuck into the mini cups sparked all kinds of jokes online. Still, most people rated the taste as "good"—it's just that value for money has become a hurdle on the road to repeat purchases. [more…]

Spring new arrivals season: Starbucks Hong Kong and Macau stores launched a Strawberry Mochi Creamy Fresh Milk Matcha. The pink-and-green color scheme and freeze-dried strawberry garnish on the poster won over many looks-focused customers, who placed orders on impulse. However, due to Hong Kong's plastic restriction policy, cold drinks can only be served in white paper cups, creating an obvious gap between the real product and the promotional photo. Some consumers quipped that it looked like "green curry soaked chili peppers." Even more unexpectedly, although the mochi pearls were small in size, the stores did not provide wide-bore straws, so the mochi frequently clogged during drinking, leaving customers in a dilemma. As for taste, feedback was equally polarized—some found it too sweet, while others felt the matcha and strawberry flavors were almost absent. This new product was launched simultaneously in Singapore, Malaysia, and other places, with reviews almost identical to those in Hong Kong. This article compiles the real experiences of the first batch of tasters for the reference of coffee enthusiasts. [more…]

Manner Coffee has always been a "cup powerhouse" in the coffee world, but its previous travel mug drew heavy criticism for its looks and quality control. Recently, the company finally teased a new cup, and its stylish design has netizens eagerly anticipating it. However, the activity rules officially announced this morning have sparked huge controversy: starting November 8, customers must buy a designated 75-yuan set meal in-store to get a randomly colored stainless steel straw cup, and all three drinks in the set must be extra-large hot beverages. Many netizens said outright that "three cups is too much to finish" and "hot drinks are too cloying," arguing the threshold for the promotion is too high. Manner has long attracted customers with its "bring your own cup and get five yuan off" campaign. Can this new cup marketing win back its reputation? Let's keep watching. [more…]

As the world's largest coffee chain brand, Starbucks consumes an astonishing amount of materials in its daily operations, with plastic products being a significant component. In recent years, Starbucks has continued its transformation into an environmentally friendly brand, constantly introducing new initiatives in resource recycling. Starbucks Japan recycles discarded tumblers into coasters, while coffee grounds are used for composting to grow carrots and make cakes for sale; Starbucks China processes coffee grounds into cold drink straws. Additionally, Starbucks is accelerating the opening of "Green Workshop" stores, using discarded items from other stores for creative upcycling. These practices not only reduce carbon emissions but also demonstrate to consumers more possibilities for waste recycling, offering considerable inspiration to the coffee industry. [more…]

On April 22, World Earth Day, Hong Kong officially launched its "plastic-free" policy, banning in the first phase the provision of styrofoam tableware and various single-use plastic utensils for food delivery. Chain giant McDonald's was the first to respond, fully switching to paper cup lids and paper straws. However, customers complained that they had a strong paper taste, leaked easily, and were not durable, while staff also faced difficulties in identifying them and a rising error rate. During the 6-month adaptation period, some stores have quietly switched back to plastic cup lids. How should the coffee industry balance the environmental trend with the consumer experience? [more…]

Every year on April 22, World Earth Day, Starbucks' free coffee for customers who bring their own cups always sparks heated discussion. From the enthusiastic participation in 2017 to the coupon grabs and challenges in the following years, and then to the carnival triggered by its return in 2022, what exactly are these campaigns for? This article takes you through the evolution of Starbucks' Earth Day campaigns, explores environmental issues in the coffee industry from cultivation and processing to consumption, and looks at what other meaningful environmental actions besides free coffee are worth paying attention to. At the end, there is also a specialty bean recommendation from Front Street Coffee—if you love coffee and love the Earth, don't miss it. [more…]

Starbucks has long presented itself as environmentally friendly, from coffee-ground straws to the global expansion of its "Greener Stores," earning recognition from many environmentalists. However, a recent TikTok video showed a barista first making a drink in a disposable plastic cup before pouring it into a customer's own glass cup and then throwing the plastic cup away, sparking accusations of "greenwashing." In fact, this is not the first time Starbucks has been questioned over its environmental measures: the strawless lids introduced in 2018 were criticized for using more plastic, and the deposit and recycling issues surrounding reusable cups have also been highly controversial. This article will outline the course of the incident and the responses from various parties, and review the many controversies in Starbucks' environmental marketing, to help you understand the true situation of this coffee giant on the road to sustainable development. [more…]